About Us

We​ provide a​​ unique procure-to-pay SAAS platform that integrates e​-​Procurement and sell-side B2B eCommerce functionalities into a seamless inter-enterprise experience. We eliminate barriers to high-level supplier participation by providing seamlessly integrated, clean and easily operated B2B eCommerce storefronts to all trading partners. Our intuitive user interface and ​patent-pending ​AI Powered Savings Advisor, ELSA, guides employees through purchasing decisions to optimize spending ​by advising them of better value items and services in their marketplace​. Our customers achieve the lowest cost of compliance, while optimizing every dollar spent.

Who we serve?

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Local Government

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K-12 Education

Higher Education icon

Higher Education

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Nonprofit Organizations

Over 99% customer renewal rate

We Help Organizations

Connect with suppliers digitally.

Eliminate paper and manual processes.

Optimize every dollar spent.

Our Core Values

Employee Success

Our people are the core of our business. Without them, we would not have the success we’ve been blessed with. We hire awesome people and expect great accomplishments.

Customer Success

Our customers’ success is critical to our growth and we’re committed to succeeding together.


Regularly providing new, innovative solutions provides our customers with the ability to continuously improve.


We exist to profitably provide great products and services while nurturing an open and inclusive work environment.


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Orville Bailey

CEO, Co-Founder


Orville co-founded EqualLevel with a vision to create a purchasing solution so straightforward and simple that it would be easier to use than avoid. As CEO, Orville is responsible for the overall company strategy, business development and sales and marketing. In addition, Orville also serves as Chairman of CustomPartNet Inc., a self-service online resource providing education, cost estimation, and productivity tools to the manufacturing industry.

Orville was co-founder and CEO of B2eMarkets, a pioneer and leader in the enterprise e-Sourcing market. In his capacity as CEO, Orville helped raise over $50 million in venture investment, across four rounds of funding for B2eMarkets, which was sold to VerticalNet in 2004. Orville was an executive at GE and led many of GE’s early e-Commerce initiatives, most notably in the areas of procurement, supply chain management, and strategic sourcing.

Orville holds a Bachelor of Science in Mechanical Engineering from Worcester Polytechnic Institute and an MBA from Harvard Business School.

Edward Potocko

CTO, Co-Founder


Eddie co-founded EqualLevel, sharing Orville’s vision to create the world’s simplest purchasing solution. As CTO, Eddie’s focus is fulfilling EqualLevel’s mission to deliver full-featured eProcurement solutions offering unprecedented usability and scalability.

Prior to co-founding EqualLevel, Eddie worked as a software engineer for mSpot where he developed scalable web applications. Previous to that, he led the development team for CustomPartNet, an online resource for the manufacturing industry.

Eddie holds a Bachelor of Science in Computer Science from the University of Maryland, Baltimore County.

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Ira Golden

Vice President of Product Management


Ira has been part of the EqualLevel team since its inception. As Vice President of Product Management, Ira is responsible for EqualLevel’s product planning, continuous improvement, and quality. Prior to joining EqualLevel, Ira was head of Product Management for CustomPartNet Inc., an online resource for the manufacturing industry, where he led the company’s content development program in addition to overseeing cost estimation and productivity tool design.

Ira holds a Bachelor of Science and Masters in Mechanical Engineering from the University of Maryland.

Sungwhan Oh

Vice President of Client Services


As Vice President of Client Services, Sung oversees EqualLevel’s customer solution implementation and supplier enablement. Sung is a certified Project Management Professional (PMP) and a Certified Scrum Master (CSM) with extensive training on ITIL and CMMI Level 5.

Prior to joining EqualLevel, Sung worked as a project manager at OST Inc., managing critical IT projects for the FAA, including modernization of Medical Support Systems and Automated Inventory Tracking System. Before OST, Sung worked at B2eMarkets as Manager of Customer Support to deliver client enablement support to a worldwide user base.

Sung holds a Bachelor of Science in Computer Science Systems from Wentworth Institute of Technology, Boston.

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Eric Gould

North American Director of Sales


Eric joins the EqualLevel team with over 30 years of sales experience in both the public and private sectors. Eric’s track record of success building teams and developing sales initiatives will help the EqualLevel market growth and expansion strategy.

Before joining EqualLevel, Eric was the Director of Strategic Accounts at goSafe, a regional Safety PPE supplier, where he helped grow and manage its largest customers, as well as developed and executed the program for public sector support. Prior to that, he was a Program Manager for US Communities supporting public agencies in a 5 state area.

Eric holds a Bachelor of Arts in Psychology from the University of Texas at Austin.

Andrea Williams

Director of Marketing


Andrea joins the EqualLevel team as Director of Marketing with an extensive background in marketing and project management in both public and private sectors. She is a certified Project Management Professional (PMP).

Prior to joining EqualLevel, Andrea was a Business Project Manager at LexisNexis where she managed all phases of insurance analytics and risks solutions projects. Andrea also worked at cooperative purchasing organizations OMNIA Partners and U.S. Communities leading complex supplier implementations and marketing initiatives.

Andrea holds a Bachelor of Science in Business Administration from Oglethorpe University and an MBA from Nova Southeast University.

Join Our Team

We value our employees!