EqualLevel Savings Advisor (ELSA) technology uses sophisticated artificial intelligence to optimize the shopping experience throughout the entire marketplace. Across the home page, search results, and item details, ELSA has been working to show shoppers the best-priced options for the items they are purchasing.
EqualLevel is now introducing the Cart Optimization tool powered by ELSA. Cart Optimization is a step of the checkout process that will act as a final check on whether the lowest prices are in the shopper’s cart. On the Cart Optimization page, ELSA technology determines the optimal cart for the items being purchased and identifies savings that would otherwise be missed. The ELSA technology is constantly learning and improving to make better recommendations.