Ease-of-use, combined with advanced machine learning and real-time search delivers bottom line savings

EqualLevel Savings Advisor (ELSA) technology uses artificial intelligence to optimize the savings from search to cart optimization on the checkout page.

What Is ELSA?

EqualLevel Savings Advisor (ELSA) technology uses sophisticated artificial intelligence to optimize the shopping experience throughout the entire marketplace. Across the home page, search results, and item details, ELSA has been working to show shoppers the best-priced options for the items they are purchasing.

EqualLevel is now introducing the Cart Optimization tool powered by ELSA. Cart Optimization is a step of the checkout process that will act as a final check on whether the lowest prices are in the shopper’s cart. On the Cart Optimization page, ELSA technology determines the optimal cart for the items being purchased and identifies savings that would otherwise be missed. The ELSA technology is constantly learning and improving to make better recommendations.

For Shoppers

  • ELSA calculates optimal cart by identifying the lowest priced alternatives and considering additional factors such as shipping fees.
  • Shows all alternatives for the items in the shopper’s cart. This includes exact matches from different suppliers as well as substitute items from different brands.
  • Offers the ability to comparison shop PunchOut items. Even when items in the cart are brought back from a PunchOut supplier, ELSA Cart Optimization can identify alternatives.
  • Product Comparison allows the shopper to view information for each alternative item.

Sample ELSA report

For Procurement and Auditors

Marketplace Administrators have access to the ELSA Reports. These reports are:

  • Available for each Order and Requisition placed when the shopper has gone through Cart Optimization.
  • Functions as a “3 bids and a buy” report by displaying two alternatives that were shown to the shopper during Cart Optimization and any notes entered by the shopper.
  • Identifies whether the shopper purchased the item that was suggested by ELSA.

Interested in seeing how it all works?

To get a personalized demo, fill out a short form or call us at 1-800-818-5804