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Case Study

Small Business Sees Yearly Sales Increases Since Creating PunchOut Store

There are not many businesses today that can claim to have employed five generations of people from the same family but, after being in business for over 113 years, Midwest Technology Products can say just that. Today, Midwest Technology Products works exclusively with educators worldwide, providing quality products, furniture and supplies for makerspaces and fab labs, as well as Career & Tech Ed and STEM instructional spaces. In 2013 when their customers started transitioning to eProcurement, which favored vendors with the capability to PunchOut to their marketplaces, Midwest Technology Products knew it was time to create a PunchOut store for their 500-page catalog.

About Midwest Technology Products

Located in Sioux City, Iowa, Midwest Technology Products is a small (just under 20 employees), woman and minority-owned business that offers 11,000 products from 700 vendors. Through their unmatched customer service, they have built relationships with a broad network of school purchasers including teachers, administrators, purchasing agents, and curriculum directors.

Unlike a lot of their competitors, Midwest provides consulting for the layout and equipment requirements of their clients’ projects. They have designed and installed hundreds of specialty workspaces filled with durable, trade quality tools and equipment and their project management team can see a project through from specifications to coordinated delivery. They also offer kits, so customers have everything they need to make labs or makerspaces on their own. In addition, their products are unique; many of the items in their catalog cannot be found anywhere else online.

Midwest Partners With EqualLevel to Create eCommerce Site

In 2013, in order to continue to reach their customers who were transitioning to private marketplaces, Midwest Technology Products partnered with EqualLevel to create a PunchOut store. EqualLevel’s catalog management software, EqualLevel GO, offers small OEMs or distributors who may have limited IT capabilities the opportunity to establish a PunchOut catalog store, or PunchOut store, that integrates with ERPs. This allows the products from small companies to appear alongside those of their bigger competitors in the eProcurement marketplaces of large-scale buying organizations such as purchasing cooperatives and school districts. 

To transfer their catalog, Robin Peterson, former President, was tasked with creating the line item data for Midwest’s 11,000 products including creating key words, sourcing images, and writing short- and long-form descriptions. The information was then sent to EqualLevel and through EqualLevel GO, they were able to create Midwest’s PunchOut store.

PunchOut Opens Doors

Midwest’s PunchOut store has opened doors that were previously closed to them due to their lack of eCommerce capabilities. They have been able to get in front of public sector organizations as well as other markets previously inaccessible to them. It has also improved their bottom line in other ways. Just through having all the specifications of their 11,000 products online, they have been able to reach more customers and make more sales. “Even when people don’t order through the website, and call in an order instead, our eProcurement marketplace has still served a purpose as a marketing tool. Most of the time the client will have used the site to learn and discover first, before picking up the phone to order.” 

Since engaging with EqualLevel and transitioning to eCommerce, Midwest has not looked back. “Every year since creating our PunchOut store we have seen sales increase,” said Peterson. By utilizing EqualLevel GO to facilitate the creation of their eCommerce site, they now reach more customers in their target market than ever before.

Further Reading

About Midwest Technology Products

About EqualLevel GO

How EqualLevel GO “Levels the Playing Field” for Small/Disadvantaged Businesses

Case Study

City Adopts Best-of-Breed eProcurement Solution, User Acceptance Soars

In 2021, despite having an end-to-end PunchOut system in place, the City of Sioux Falls’s procurement department was still processing thousands of purchase orders annually. Frustrated with the inefficiency of their system, procurement officers set out to find a best-of-breed eProcurement solution for the city.

The Problem

The city’s PunchOut system was ineffective and therefore not being utilized by employees in the field. Not only was it clunky, but it also lacked functionality, it was hard to access, and users found the checkout process cumbersome. It was easier to send requisitions for purchases to procurement than to try to make purchases through the system they had in place. The city was also limited in the number of catalogs the system could employ, leaving options for products also limited. Additionally, the procurement department found running reports to be a lengthy process in their former system.

About the City of Sioux Falls

Boasting highly rated schools, low tax rates, affordable housing, and a dynamic parks and recreation system, the City of Sioux Falls provides its citizens with a great place to live, work, learn and play. It is no wonder that in 2020, the city was voted tenth among the 100 best places to live in the U.S. (livability.com). Situated in the middle of the Great Plains, the City of Sioux Falls is the largest city in South Dakota, with a population of 180,927. Its progressive city government, with a 2022 operating budget of $281 million, is led by Mayor Paul TenHaken. The Mayor has continually pledged his commitment to investing city dollars into technology to improve processes. 

Time for a Change

Purchasing Manager Scott Rust and Business Analyst Matt Newman knew that if they ever wanted to have a tool that made purchasing easier and that would be embraced by city employees, they would have to find one that was much more user-friendly. They set out to find a best-in-breed eProcurement platform that could provide an easy and effective shopping experience for end-users. 

User Acceptance Number One Priority

Because user acceptance was the top priority for the city, they evaluated their options based on end-user needs. Rust and Newman created a list of features they surmised city departments would need in a new system. Then, they took that list to city employees to see if they were on the right track, and if there was anything that they may have missed. Based on the feedback they received they modified their list. “We listened to our end-users. We wanted them to be in the driver’s seat,” said Rust. Besides end-user acceptance, it was also important to the procurement department that the new system offer robust reporting capabilities. 

Best-of-breed eProcurement System

The City of Sioux Falls set out to find a “best-of-breed” eProcurement system. They conducted a formal evaluation of systems recommended by their counterparts at various schools, cities, and states. One system that was endorsed, the EqualLevel marketplace, seemed to check all of the city’s boxes. With its ability to provide users with an easy and effective shopping experience with unlimited catalogs in one centralized location, along with its extensive reporting capabilities, EqualLevel’s system seemed like a win for both the city’s end-users and the procurement department alike. During a demo, the city looked at every facet of the software to determine ease-of-use for the end-user. The checkout process was simple and seamless. On the administrative side, they found the workflow worked well for routing purchases over a certain threshold to procurement. They were also impressed with the system’s dashboard and reporting features.

CFO Approval

Selling the product to the city’s CFO turned out to be an easy process for Rust and Newman. EqualLevel’s marketplace would cost less than their current product and it had a better ROI, making it a “no brainer,” said Newman. Having the ability to use a single sign-on through the city’s intranet, as well as the security certificate EqualLevel has in place, were selling points for the city’s IT department.

“We were surprised how fast it was adopted and how fast it earned a prominent spot on our city’s intranet.”

The City of Sioux Falls ultimately decided to partner with EqualLevel and signed a contract in fall 2021. The implementation process began with a kick-off meeting between the city and EqualLevel where the project was divided into stages and an aggressive timeline was established. The city supplied EqualLevel with the names of the suppliers that needed to be set up in the system. “EqualLevel worked closely with us and each of our suppliers. Some suppliers were more familiar with PunchOut than others. EqualLevel worked step-by-step with the companies that needed more help with the process,” Newman shared. In keeping with their timeline, the city was able to fully roll out the new system in April 2022. “The process was not too cumbersome at all,” said Rust. “We were surprised how fast it was adopted and how fast it earned a prominent spot on our city’s intranet.”

Launch

The City of Sioux Falls decided to launch its EqualLevel marketplace utilizing its pCard program for payment. Since the launch of the city’s new EqualLevel marketplace, there have been more orders, contract compliance has increased, and there has been less maverick spending.  “Now that we have been able to add so many more catalogs, the spend has gone up on contract considerably,” said Rust. In the three months the system has been in use, over $350,000 in spend has been executed through the marketplace. In the last 30 days alone, there have been over $30,000 in purchases. “EqualLevel was able to create an easy-to-use, Amazon-like shopping experience for the city. EqualLevel’s flexibility allowed us to create the system we need. The checkout process is seamless. From the field to the office, everyone can use it,” said Rust.

Today, with the implementation of the EqualLevel program, the city has removed over 600 purchase orders from the system. Buyers no longer have to wait for procurement department approval before making purchases. “Having 600 plus requisitions out of our system has freed up procurement employees to do other things. With supply chain issues and federal money that has become available, procurement is not getting any less busy. It truly couldn’t have come at a better time,” said Rust.

More City Dollars Kept Locally

The city currently has 20 supplier catalogs onboarded with plans for more in the future. The fact that there is no limit to the number of catalogs that can be added equates to time savings for employees who can now utilize the procurement software as a one-stop-shop. Of the suppliers that have been onboarded, 12 have brick and mortar stores within city limits, allowing more of the city’s dollars to be kept locally. “Doing business with local retailers has been a priority for our city. With EqualLevel’s tool we are able to satisfy that goal,” said Rust.

Reporting

On the administrative side, the marketplace’s dashboard includes reports that show up-to-date spend for the month or for the week, or by user. Easy-to-run reports and the ability to customize ad hoc reports means the product is not just a fit for departments in the field, but also for city administrators.

User Acceptance

With 250 active users, the city has achieved a 70% user acceptance rate which is better than they had anticipated. End-users are taking ownership of the system including suggesting catalogs to add and providing ideas to make the software work even better for them. “With everything in one system, users are motivated to use it. People feel good about saving money with the built-in savings advisor, ELSA, and administrators like seeing their savings accumulate  through the ELSA reporting,” said Newman.

pCards

The ease of using the pCards through the marketplace has provided other benefits as well. “The rebate with our pCard program has grown exponentially through the increased use of the marketplace,” said Newman. “This additional rebate further increases the product’s ROI.”

“The possibilities are endless.”

Now that phase one implementation has been completed, Rust and Newman look forward to watching the marketplace continue to evolve and to seeing the savings achieved after the system has been in place for a full 12 months. Phase two plans are in place to add more catalogs and more users. “The system will continue to evolve and get better as we use it. The possibilities are endless,” said Rust.

The city sought to build a best-of-breed procurement solution for their community and they believe they have found it. “The product provides ease-of-use for both the end-user and the administrator. The analytics of the tool are amazing. We now have so much information at our fingertips.” Rust and Newman are excited about the future and the growing benefits that the EqualLevel marketplace will provide.

Blog

Time is Money: Learn How to Save Both with an Online Procurement Platform

Manual and paper-based procurement processes have been plagued with inefficiencies. Whether it be requisitioning, ordering, invoice reconciliation, or payment processing, the outdated, inflexible, and costly purchasing systems in use restrict the ability to conduct broad-based procurement with the supply community. But what if there was an “easy” button for the procurement process? EqualLevel’s online procurement platform allows organizations to quickly implement a cloud-based, multi-vendor, procure-to-pay marketplace that ensures compliance and can be accessed anywhere, at any time. With increased transparency, efficiency, and compliance, the marketplace enables organizations to conduct business in the office or remotely, and it provides greater access into an approved, fully digital supply network.

Over the last two decades, eCommerce has exploded in the consumer world with companies like Amazon making buying almost anything as easy as 1-2-3. By digitizing the procurement process, the shopping experience for businesses can be just as simple and can lead to increased savings and operational efficiency.

The marketplace seamlessly integrates with existing enterprise resource planning (ERP) systems so that all approved suppliers/vendors and all goods and services managed by procurement are located in one easy-to-use, easy-to-administer system. It spans the entire procurement lifecycle, from punch-out commerce solutions to shopping for goods or services, approval workflow, catalog and contract pricing, purchase order automation,and receipt-invoice matching.

The Benefits of An Online Procurement Platform

Organizations that have implemented an eProcurement marketplace have quickly recognized the many benefits of digitizing the procurement process. To list a few:

Efficiency: By automating a significant portion of the procurement process, an eProcurement marketplace leads to faster cycle times and improved productivity. The elimination of paper and manual steps also frees up time for employees to focus on more value-added activities.

Cost Saving: Cost-saving with an eProcurement system comes not only from ordering through preferred vendors but also from increased spend visibility. The EqualLevel Savings Advisor (ELSA) analyzes quotes to ensure the best value and uses machine learning to become smarter with every purchase. Utilizing a real-time, federated search across punchout sites, similar to Travelocity or Orbitz, data is collected from distributed sources and artificial intelligence (AI) technology uses this data to identify savings opportunities.

Compliance: Implementing a one-stop, multi-vendor punchout marketplace of all approved suppliers and contracts ensures compliance with state and federal regulations. The system automatically creates a three-bid process to determine product price, select the supplier (among approved vendors), and create the requisition or shopping cart for approval.

Transparency: eProcurement also makes it easier to conduct and analyze reports on procurement systems in order to ensure that the procedures conform to established policies. Real-time visibility into what supplies employees are purchasing and from which vendors provides valuable business insight and eliminates maverick spending.

Innovating an outdated procurement process with an online eProcurement marketplace provides a single, seamless platform to facilitate the shop-order-pay transaction. It provides employees with a more streamlined and efficient experience so they can optimize every dollar spent and every moment doing so.

When it comes to procurement, time is money. Neither time nor money should be wasted. Isn’t it time for your organization to hit the easy button and jump in?

Learn more about the EqualLevel eProcurement marketplace here.

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