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Small Business Sees Yearly Sales Increases Since Creating Their Punchout Site

Midwest Technology Products

There are not many businesses today that can claim to have employed five generations of people from the same family but, after being in business for over 113 years, Midwest Technology Products can say just that. Located in Sioux City, Iowa, Midwest Technology Products is a small (just under 20 employees), woman and minority-owned business that offers 11,000 products from 700 vendors. They work exclusively with educators worldwide to provide them with quality products, furniture and supplies for makerspaces and fab labs, as well as Career & Tech Ed and STEM instructional spaces. Through their unmatched customer service, they have built relationships with a broad network of school purchasers including teachers, administrators, purchasing agents, and curriculum directors.

Unlike a lot of their competitors, Midwest goes the extra step of providing consulting for the layout and equipment requirements of their clients’ projects. They have designed and installed hundreds of specialty workspaces filled with durable, trade quality tools and equipment and their project management team can see a project through from specifications to coordinated delivery. They also offer kits so customers have everything they need to make labs or makerspaces on their own. In addition, their products are unique; many of the items in their catalog cannot be found anywhere else online.

Midwest Partners With EqualLevel to Create eCommerce Site

In 2013, in an effort to take their business to the next level, Midwest Technology Products partnered with EqualLevel to create a punchout system for their 500-page catalog. EqualLevel’s catalog management software, EqualLevel GO, offers small OEMs or distributors who may have limited IT capabilities the opportunity to establish a punchout catalog store, or punchout store, that integrates with ERPs. This allows the products from small companies to appear alongside those of their bigger competitors in the eProcurement marketplaces of large-scale buying organizations such as purchasing cooperatives and school districts. 

To transfer their catalog, Robin Peterson, former President, was tasked with creating the line item data for Midwest’s 11,000 products including creating key words, sourcing images, and writing short- and long-form descriptions. The information was then sent to EqualLevel and through EqualLevel GO, they were able to create Midwest’s punchout system.

The punchout store has opened doors for Midwest that were previously closed to them due to their lack of eCommerce capabilities. They have been able to get in front of public sector organizations as well as other markets previously inaccessible to them. It has also improved their bottom line in other ways. Just through having all the specifications of their 11,000 products online, they have been able to reach more customers and make more sales. “Even when people don’t order through the website, and call in an order instead, our eProcurement marketplace has still served a purpose as a marketing tool. Most of the time the client will have used the site to learn and discover first, before picking up the phone to order.” 

Since engaging with EqualLevel to make the move to eCommerce, Midwest has not looked back. “Every year since creating our punchout system we have seen sales increase,” said Peterson. By utilizing EqualLevel GO to facilitate the creation of their eCommerce site, they now reach more customers in their target market than ever before.

Blog

5 Myths About eProcurement Systems (And Why They Aren’t True)

By Eric Gould – North American Director of Sales, EqualLevel, Inc.

While the benefits of eProcurement are well known, there are still a number of agencies that continue to utilize outdated and inefficient systems for purchasing. From increased transparency and productivity, to proven hard dollar savings, eProcurement offers a solution for many of the challenges organizations face. The question remains then, why hasn’t eProcurement become more ubiquitous in agencies?  

Even in those organizations that have adopted online bidding and purchasing procedures, many still have not addressed the administrative inefficiencies that exist. As such, even fewer local organizations have been able to achieve total automation and extensive supplier enablement, which are paramount to harnessing the full power of eProcurement technologies.

Five Common eProcurement Myths
Low adoption rates can be attributed to several pervasive myths surrounding eProcurement. Most of these myths continue to persist despite advancements in technology rendering them moot today. 

MYTH 1: With upfront costs for hardware as well as licensing fees, the price tag for implementation can easily stretch into the six figures. 

FACT: Today’s cloud computing offerings cost much less than their predecessors. Without hardware or licensing fees required, only subscription fees, eProcurement is much more financially accessible than it once was.

MYTH 2: It is costly and complicated to integrate with an organization’s ERP system.

FACT: Advancements in technology have made integrating with an organization’s ERP easier than ever. In an American City & County article titled Removing The Obstacles To E-Procurement Adoption they report, “The availability (and low cost) of new technology standards such as XML have largely alleviated concerns about integrating e-procurement with back-end financial systems.” In fact, the syncing with an organization’s ERP allows items purchased to be assigned appropriate commodity codes to ensure transactions are posted appropriately for accounting purposes.

MYTH 3: For organizations with small or non-existent IT departments, management of an eProcurement platform is a drain on resources. 

FACT: Cloud-based systems that offer a multi-vendor marketplace should only need to engage an organization’s IT department at initial ERP integration. eProcurement providers can easily manage supplier enablement, even for those vendors without existing punchout sites, eliminating the strain on buyer procurement and IT departments.

MYTH 4: Due to additional costs to suppliers and complex onboarding processes, large suppliers will stop selling to local governments that adopt eProcurement measures. 

FACT: Today’s eProcurement marketplaces integrate all of an organization’s current suppliers at no extra cost to the supplier. What’s more, they can seamlessly incorporate suppliers regardless of technological capabilities or chosen platforms. In fact, eProcurement can streamline supplier engagement with the agency and help reduce operating costs for all parties involved. 

MYTH 5: eProcurement systems prohibit organizations from working with small local businesses because it is either too costly for them, or just not feasible. 

FACT: eProcurement systems now have the ability to integrate suppliers regardless of their size or technological capabilities. In fact, the creation of fully-featured eCommerce stores for local businesses, specifically designed to support punchout commerce, have been responsible for propelling countless local suppliers into the world of eProcurement.

About EqualLevel’s eProcurement Marketplace
EqualLevel’s mission is to enable more effective and efficient public sector spend management that helps agencies streamline operations and optimize spending. EqualLevel combines the best eProcurement marketplace and eInvoicing capabilities into a seamless solution that is easier-to-use, faster to configure and deploy, and more cost-effective than any other procure-to-pay platform available today. With deep domain knowledge in procurement, a best- in-class cloud platform, a fast-growing network of public sector buyers and sellers, and industry-first innovations like ELSA (an AI-powered savings advisor), EqualLevel is leading the way in helping the public sector to increase the value of every dollar spent.   

Source: https://www.americancityandcounty.com/2011/08/01/removing-the-obstacles-to-e-procurement-adoption/

As North American Director of Sales, Eric Gould leads the overall sales and marketing efforts for Equal Level’s procure-to-pay solutions. Eric brings over 30 years of public and private sector sales experience to his role. Prior to joining EqualLevel, Eric served as Director of Strategic Accounts at goSafe, a regional Safety PPE supplier, and before that worked as a Program Manager for U.S. Communities, supporting public agencies in a five-state area.

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